Snakes + Plane

The highly-hyped Snakes on a Plane begins tomorrow. Who knows if it will be any good, but the lead up has certainly been interesting. This is probably the first movie whose popularity has been huge and growing as a direct result of internet swarming, despite the lack of an actual movie. The popularity of the non-existent movie has been based mostly on it name, a name so obviously lacking in imagination it actually took on the aura of double-feint. A dumb, clunky name that has been embraced for its very dumb clunkiness. Sort of like the way George Bush became president.

Organic movement or a clever Hollywood publicity ploy? We'll probably never know.