Hot cross lawsuit

Firstly, I've got to cancel my AT&T service. Now, I'm never going to buy a goddamn Band-Aid again.

After more than a century of sharing the same emblem, a red cross on a white field, Johnson & Johnson has sued the American Red Cross for using its trademark for other than non-profit purposes.

J&J claims the ARC is marketing first-aid kits to make a profit, while the Red Cross says the money from the sale of the kits goes exclusively to its relief services and called the pharmaceutical giant's lawsuit "obscene."

One really has to marvel at the reasoning that must be present in the head of those who think up this stuff. Is this really considered a viable business strategy these days?